The Deprofiler allows Arizona-based Latinos to avoid unwarranted harassment and discrimination brought on by the signing of the SB 1070 bill by providing them with white-people masks. The site was featured on prominent blogs and news publications including The Huffington Post, Ad Critic, Mediaite, and The Daily Kos. It was also a big hit on the socialmediaosphere. Collaborative project with Andy & Dan.

Stickers placed over Latino's faces in ads.

People organically changed their profile pictures to deprofiler masks across social media outlets.

Deprofiler was overall quite well received, but that's not to say there weren't haters out there...

Featured on The Huffington Post

Featured on Ad Critic

Twitter Buzz

After launching, we went from a couple hundred views to nearly 80,000 hits in just two days.