In the winter of 2008, I was arrested for selling controversial hand-printed shirts on the streets of NYC. Upon my release, I contacted media that had previously written about my t-shirts. The news of my legally questionable arrest was reported on the first page of the NY Daily News, and subsequently shared through a number of radio interviews and prominent blog postings. I was later awarded a court settlement from NYC for my unlawful arrest. Though no longer able to sell my shirts in person, I created HateTheCoach.com, allowing people to purchase them online. I ended up selling over 300 shirts.

The shirt received a good amount of coverage from the press.

Featured in SLAM Magazine

Featured on ABC, CW11, and ESPN Radio.

Designed and coded HateTheCoach.com.

In response to the success of Hate The Coach t-shirts, I launched a shirt that all Knicks fans could support: One that emplores the Knicks organization to sign Lebron James in 2010. Over 200 shirts were sold. After James decided to go elsewhere, the shirt and a brief interview was featured in The Wall Street Journal. The archived website is iLebronNY.com

Designed and coded iLebronNY.com.